3 Ways Sales People Can Benefit from Social Media Marketing

Most companies think that social media marketing is handled by the marketing team. The marketing team may own the message but not the real relationship and engagement taking place from the salesperson.  Sales people own the  relationship and harnessing the power of social media can build a much stronger relationship with each customer on a whole new level.

3 Ways Sales People Can Benefit from Social Media

1) Create information hubs with proper filters

Create filters on twitter about products, needs, trends, competitors and customers that is picked up through monitoring the conversations taking place on twitter.

2) Create A Simple Customer Relationship Management System

Using RSS aggregation from your social networks and blog comments to monitor information about your prospects or customers by simply by looking at their status updates and recording the prospects needs, behavior, and wants. The more information you have about a customer the easier it is to make a lasting and powerful relationship with them.

3) Teach and they will spread the message virally

Teach customers how to use your social media network you have set up. Whether it’s a blog, twitter, or facebook company page. Teach them how to use these tools for not only embracing your services but for also spreading it virally. The most powerful form of spreading a message is word of mouth, social media is the manifestation of word of mouth in a visual way.  You can’t see word of mouth, it’s just something that happens. Social Media has become this visual word of mouth we could not see before.  By teaching people about how to use these tools and at the same time providing your support, people will spread the message virally.  A blog is probably the best tool for harnessing and beginning this strategy. Your blog will be the central point for all your customers to come meet you and learn about what you do. From their they have the power to tell others or not.

Social Media Marketing Tools for Sales People

TweetDeck

Twitter Search

Monitter

Image via Wikipedia

UserVoice

BaseCamp

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Tagged as: BaseCamp, Customer relationship management, facebook, quixli, RSS, Social Media, social media marketing, social network, twitter, Word of mouth