Sal Stabler

STEP1: Design Your Ad

Choose to create the ad to drive traffic to either your fan page, group, or website. Pretty simple, just give your new ad a title, ad a short copywrite text, and upload your image.

STEP2: Ad Targeting Info

You can target target thousands or even millions people. The best is to focus an ad specifically by state or city. This should help get your local business on the map. Also once you place your targeting specifications, Facebook will let you know how many people you are targeting base on the type of traffic you have chosen.

STEP3: Set your campaign and pricing

Once you have your ad targeting information in place, next thing you need to do is to determine the name of the campaign and daily budget. Your budget can be charge like adwords, where you pay by clicks or impressions. You can also choose to run your ads on specific days or always.

Done

All done, your campaign will be live after it is approved by Facebook. Now it’s time for you to test this for real. Go give it a try and see how it works out for you. It’s been great for me and I love it. It’s all about creating eye capturing ad copy.

Always make sure you do the following:

Test

No matter what always test your ads. You should create multiple ad versions and run those as well. Test, test, test. This is what succesful marketers do day in and day out.

Analyze

Once you create and launch your campaigns you need to start tracking and tweaking your ads. Use the Facebook Insights tool to monitor interaction with your ad. Facebook Insights measures users exposure and behaviors that are related to your ads and Facebook pages. This allows you to understand the activity of ad respondents and lots more.

Hope this article was helpful, if you need more help, comment on this article.